Made from braided fleece. Soft and durable. NOT indestructible. It all depends on how your dog is with soft toys. Our current girl Great Dane … we call destructo-dog … she would have it in pieces all over our carpet in a few hours if we left her with it. Our last two Danes would fight and pull the toys and play keep away and tug with them. Sometimes they had to be re-braided, but they lasted for months.